August 31, 2010
Traffic Generation Tips
The most important thing in any web business is traffic - lots and lots of traffic. Of course you also need to have a valuable offer for your visitors - a reason for them to transact with you. After getting the traffic you just need to convert it into subscribers and customers . . . but that's the easy part. The most crucial aspect of this process is getting the visitors to your site.
Here are some tips for generating website visitors:
Here are a few of the most popular way to get traffic to your site - for free:
- Web 2.0 Methods
- Article Websites
- Video Marketing
And here's how to use each method…
Web 2.0 Methods
Web 2.0 simply means the new family of websites that have user-generated content. These are great sites to work with because they allow you to participate in this content creation. The other interesting thing about these sites is that all the search engines (including Google) treat them as "authority sites". The benefit of this to you is that your content is now considered as part of these sites. And any links in your content that point to your own sites count as a strong "vote" in favor of your sites - lending you credibility in the search engines. That's the real benefit of adding content to this sites - search engine ranking means ongoing free traffic. There are many more web 2.0 traffic tactics we don't have time to get into here, but this will get you started.
Article Marketing
Article marketing really builds on the Web 2.0 concept. Article sites are in essence web 2.0 websites. Just like web 2.0 sites, article websites allow you to upload your own content - as articles. Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. And in addition to this, other users can take your article and place it on their own website. And along with your article, they have to include your author information and a link back to you - so you get more free traffic and SEO benefits. If you want to generate traffic from articles follow these steps:
- First, spend the time to determine your keywords
- Tailor the content of your article for the keywords
- Hyperlink these keywords to your website - both in the content of the article and in your author's info section.
Video Sites
Our discussion would not be complete without talking about video. Just like article directories, video sharing sites also rely on user-generated content. And it carries all the same benefits of article marketing. And if all that wasn't enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.
OK, so how do you do effective video marketing?
- Set up your YouTube account
- Make your profile uncluttered by turning off all the modules
- Put relevant "tags" in your profile
- Add a link to your website
- Upload at least 1 video
- Include your keywords in the title, description and tags
In closing…
If you take action on the items listed here you'll have free traffic in no time.




